An Article a Week From

“Profit Controlled Marketing”
(Serialized in 10 National Business and Trade Magazines)

“The Business Marketing Bible!”
“I read it, printed it, highlighted every page, took it into our store and told my wife to stop whatever she was doing and read it all!
Ron Heine, Tina’s Fashion Accessories, Georgetown, Tx

Elevate yourself above the competition!

over 170 Titles

Scroll down to find three complete articles:

Table of Contents

• Marketing Plan Is Vital-(Plan To Act And Act Your Plan)
  
• Putting Marketing Into Context (An Art And A Science, If Done Right)
  
• Marketing Overview (There's 2 Markets And 3 Approaches)
  
• The Marketing Of Marketing (Different Strokes)
  
• Consumer Attitude Research (This Is What You Better See)
  
• The 24 Ways Of Marketing/Sales (The 5 Best)
  
• Marketing “Expert Advisor” (Establish This And Get It All)
  
• On-Going Communications- (How To Keep In Their Face Until They Are Ready)
  
• Maximizing Drive-By/Walk-By Leads (90% Miss This Bigtime)
  
• Marketing Mission Statement (Define What You Are Going To Do)
  
• 3 Levels Of Acceptable Improvement (Attitude = Opportunity)
  
• The Customer Is Always Right (When It Applies And When Not)
  
• Marketing Roll Out (There Is A Priority Sequence Of Events)
  
• Your Mission, Should You Decide To Accept It (It's A Commitment)
  
• Cost Per New Customer (Why And Examples)
  
• Marketing Of Pain (Find The Right Hot Buttons)
  
• Resistance And Objection Removal (They Kill Most Sales)
  
• Segregate Lead Specialists From Closers (Effectiveness)
  
• Swap Leads, It's Free (1+1 = 3)
  
• Marketing To The Inquirers (Do This Or Lose 50% Of Potential Customers)
  
• Marketing Of "Welcome" (Leads To Sales, Repeat Sales And Referrals)
  
• The Lifetime Value Of A Customer (Both Kinds, Most Miss The 2nd One)
  
• Other Marketing Statistics (More Important Than Demographics)
  
• Marketing Of Financing (Increases Everything If Applicable!)
  
• Internet Marketing Section (More Cost-Effective Than U Think, 8 Parts)
  
• E-Mail Marketing (Free, In-House, Causes Frequency/Loyalty)
  
• Branding- In Their Mind (When You're Not In Their Face)
  
• Marketing Of Perception (Perceived Vs Intrinsic-Know The Difference)
  
• Marketing Of Reciprocity (Generates Emotional Responses That Work)
  
• Exposure With Credibility (Credibility Opens, Exposure Allows)
  
• 'Field Of Dreams' Is Not Marketing!' (And How To Fix It)
  
• Impact (Without It There Is No Motivation To Act)
  
• Marketing Impact With Credibility (Missing Either Misses)
  
• Marketing Of Coupons (If Done Right, They Generate Leads)
  
• Drawing Them In (New Ways To Get Their Attention)
  
• In The Door Marketing (No Visitors, No Sales)
  
• Outdoor Cross Marketing (Effective, Affordable Exposure)
  
• 'Door Hanger" Marketing- (Affordable, Effective Done In-House)
  
• Marketing The "Whole Picture' (Suspicious People Are Not Responsive)
  
• Network Marketing (Warm Leads Cause More Profits)
  
• Marketing Of Customer Of The Month- (Testimonials, Referrals)
  
• Focus Groups (Cheap Market Research Results In Best Approaches)
  
• Qualify What You Want (It Will Save You Time, Grief; Increase Sales)
  
• Marketing "Because" And "Favor" (Learn How To Learn It All)
  
• 6 Magical Questions (6 Killer Questions That Tell All)
  
• Marketing To The Max (Yet Maintain Your Credibility)
  
• Marketing For The Long Run (Take Care Of Customers=Take Care You)
  
• The Marketing Of Satisfaction (Know What They Really Want)
  
• Putting Out Fires (It Will Make Or Break You, Learn How)
  
• The Marketing Of Credibility (Watch Out For Perceived Deception)
  
• Build The Desire For Your Product (It's The Cause Of Sales And Price)
  
• Upscale Marketing (How To Sell Profitable Options)
  
• Marketing Of "Takeaway" (Create Credibility And Urgency)
  
• Customer Relations Management (Cmr) (It's A Lousy Job, But Do It)
  
• The 5 Ways To Increase Profits (Not Just More New Customers)
  
• Focus On Your Strong Suit (How To Wrap Everything Around It)
  
• More On Loyal Customers (How To Listen)
  
• Marketing For Your Needs And Wants (There's 3 Markets)
  
• Pick The Market (How To Decide What Approach Is Best For You)
  
• Accountable Marketing (Effective Changes Need Best Information)
  
• More Accountable Marketing (How To Keep Track Of Customers)
  
• Marketing Delivery Levels (3 Levels, 2 = Prosperity)
  
• 7 Good Reasons Every Business Needs A Web Site! (Not To Be Denied)
  
• The Obvious 7 Places To Announce The Address To Your Web Site
  
• Marketing's Three Components (Needed To Maximize Reults)
  
• The Common Secret For Success In Both Markets
  
• Marketing In The Jungle (Hit Hard With Credibility)
  
• The 3 Kinds Of Marketing (They're In One Of Three Modes, Deal With It)
  
• Marketing's Two Basic Approaches (One = Struggle, One =Success)
  
• The Marketing Of Motivation (It's The Key To Responses Forever)
  
• Marketing "Added Value" (How To Elevate Above Competition)
  
• Why A Three Level Price Menu Makes More Profits!
  
• The Three Levels Of Service (Go With The Flow Or Irritate)
  
• Head'em Up And Move'em Out" (The Irrefutible Argument)
  
• Marketing Mind Vs Emotion (33% Emotion, 67% Mind Or Both)
  
• The Marketing Of Value, Part I (Perceived Vs Intrinsic)
  
• The Marketing Of Value, Part 2 (Educate Then Guarantee)
  
• Price Vs Value (The Best Ever Way)
  
• The Marketing Of Value, Part 3
  
• Increasing Perceived Value (50 Ways)
  
• We All Need An Identity (Play This Card)
  
• The Actual Impact Of Price Vs. Value! (How To Access 76% Of A Market)
  
• The Actual Cause Of Value (There's 1 Critical Component Most Miss)
  
• Examining Customer Interest Levels (Timing, Selection, Value)
  
• Aftermarket (How To Double-Triple Your Profits/Customer)
  
• Packaging Products/Services (Makes You Better And More Profitable)
  
• The Three Kinds Of Ads (Clever Does Not Beat The Best Way)
  
• Stimulus-Response (Position, Frequency, Emotion, Impact)
  
• Declare It And Then List It (The Best Lead-In Approach Ever)
  
• Effective Communications (Focus, Flow, Clarity, Forcefulness)
  
• Field Experience - Seminars (How To Get Captive Audiences)
  
• Field Examples Of Repeat Customer Business (Good, Bad, Ugly)
  
• Customer Loyalty (Newsletter And 4 Other Good Ones)
  
• Marketing With Skills Vs. With Programs (One's Better, Ones Easier)
  
• Conceptual Comfort Zones (How To Find Out Where The Lines Are)
  
• The Marketing Of Dependability, Part I (Why It's Critical)
  
• The Marketing Of Dependability, Part Ii (Wrong And Right Attitudes)
  
• The Marketing Of Dependability, Part 3 (How To Put Out Fires)
  
• "Byting" Developments (Why We Need Certain Kind Of Info Layout)
  
• Marketing An Image (How To Define And Why)
  
• Focus On Your Image (How To Maintain)
  
• Who Is Your Market? (How To Find Who The Real Decision Maker Is)
  
• Relatable Marketing (How To Keep It Real)
  
• Unraveling "The Right Stuff" (Maximize What You've Got)
  
• The Basic Human Desires - Part I (Approval Marketing)
  
• The Basic Human Desires - Part Ii (Control Marketing)
  
• The Basic Human Desires - Part Iii (Comfort Marketing)
  
• The Basic Human Desires - Part Iv (Immortality Marketing)
  
• The Marketing Of Desires (Strongest, Medium, Softest)
  
• Pick The Human Desire (How To Name Your Poison And Dispense It)
  
• The Marketing Of Informality (How To Get Up Close And Personal)
  
• Interactive Marketing: (No Business Like Show Business)
  
• "Everybody Says That!" (What Not And What To Do)
  
• Marketing "Loss Leaders" (Why It's Not The Same As Discounts)
  
• Marketing "Uniqueness" (Why Marketing It Matters A Lot)
  
• "Since You Asked..." (It's A Sort Of Call To Action That Works)
  
• Pick The Image (Many Choices, Pick What's Best For You)
  
• Identifiable Marketing (How To Tie Image To A Positive Concept)
  
• Integrated Marketing (Why 1+1=3 And How To Use It)
  
• Next Step Marketing (How To Lead Them On To The Next Step)
  
• Marketing "Events" (How To "Give Them Bread And Circus")
  
• Marketing In A 20% World (How To Find Whales And Satisfy Them)
  
• Marketing "Special Treatment (Utilize The Basic Human Desire)
  
• Marketing Strengths Vs. Weaknesses (Promote Positives, Not Them)
  
• The Marketing Of Communion (How To Generate The Warm Fuzzies)
  
• 5 Additional Ways To 'Commune' And Trade
  
• Marketing The "Warm Fuzzies" (Why It's Important For Repeats)
  
• Lead Handling (The Most Critical 2 Issues On Leads)
  
• More On Leads (How To Measure And Why It's Important)
  
• Marketing Coupons (Right And Wrong Way To Do It)
  
• Offers (The Perfect Added Value To Get A Positive Response)
  
• Market Place (How To Know Where The Market Is And What To Do)
  
• Marketing Research, I And 2 (Ask Right And Ye Shall Receive Right)
  
• Market Research Questionaire (7 Questions To Get It Right)
  
• Market Research Applied (How To Plan Based On Status)
  
• Goals (How To Set Up A Plan)
  
• Goals- The Best Way To Set Them (Best Approach From Experience)
  
• The Marketing Of Leadership (The Ultimate Achievement)
  
• Marketing Costs (Necessary To Make More Profits)
  
• Marketing Vs Advertising (Difference Is Important To Know)
  
• Promotions (The Battle Plan Laid Out)
  
• Marketing To Men Vs Women- (The 8 Different Responses)
  
• Slam Bam Vs. Literary Ads (Most Like It Hot, Why)
  
• Wrong Way People Write Ads (And Why They Don't Work)
  
• Marketing Of Information (They Want To Be Properly Informed)
  
• Marketing The 13 Power Words (Called Power Words For A Reason)
  
• Call To Action (How To, There's A 35% Increase In Responses)
  
• Proper Testimonials (The Best 2 Kinds And Why They Are Necessary)
  
• Set Up Your Marketing Program (Get Your Ducks In A Row)
  
• Promotion Worksheet
  
• 6 Effective Ad Samples
  
• Advanced Marketing-Controlling Your Income (How To Manage It)
  
• Strengthening That Image (Emotional, Physical Mental Ways)
  
• Lead Type Values (Close Rates Vary, Know What Works, Diversify)
  
• If They're Not Coming To You... (If The Phone Ain't Ringing&Hellip;)
  
• Maximizing Incoming Call Results (It Can Make Or Break You!)
  
• Control Of Sales Solves Many Problems (Manage Your Marketing)
  
• Levels Of Marketing Activity, Part I (Develop New Markets)
  
• Levels Of Marketing Activity, Part Ii (How To Get Active/Passive)
  
• Increasing Sales Volume, Part I (There Are 2 Ways, Learn How)
  
• Increasing Sales Volume, Part Ii (Referrals, Rewards, Frequency)
  
• After-Market From Follow-Up (How To Turn It Into Sales)
  
• The Marketing Of Questions (How To Stay In Control, On 3 Levels)
  
• Sales Professional Compensation (How To Keep The Pros)
  
• Advertising Strategy (Look At All The Ways And Choose)
  
• Advertising Consumer Trust Values (What We Trust And Why)
  
• Truck Advertising (1/5 To 1/20 The Cost, With Comparisons)
  
• "Being There". Maximized (Seasonal+ Other Influences)
  
• Advertising's Three Types (One Is Best, Two Are Most Common)
  
• Media Advertising (How To Find The Best Ones)
  
• Referrals (Best Way To Get Them)
  
• There Are 3 Kinds Of Referrals (Different Strokes Cause Of Styles)
  
• Actual Referral Program
  
• Public Relations (3 Steps, Free, Credible Exposure)
  
• The Company Brochure (Why It's Different Than Ads)
  
• Direct Mail (A Time For Everything)
  
• Mailers- New Residents, Businesses (A Huge, Ripe Market)

3 Free Sample Articles below

Marketing to Men vs. Women- The 8 Different Responses!

Maximizing Income Call Results

Search Engine Marketing

Effective Web Sites Are Important Because-

Web Site Marketing

There are three basic ways to get results (calls or walk-in’s or on-line purchases) from a web site. Under the assumption that it is effective to begin with, the main two ways to get them there are:
Search Engine Searchers
Drive them to the web site with various efforts (other ways described in detail)
The two modes of web exposure are quite different and 2 and 3 are rarely done effectively, yet alone cost-effectively.
These are people who are searching for what you have. These are gold. They either researched you in Yahoo/Google (22%, 48% of searches, respectively) or heard about you from someone or some other way. In any case, you have 3 opportunities to get exposure.

They went directly to your web site, from a sign or referral.
They saw your info line because of high search ranking (67%
click 1st 10 spots)
They saw your “pay-per-click-thru ad on the top or right side.

#1- this is where you increase the number of visitors to your web site and don’t have to pay per click thru. If you can generate a promotion effort that drives them to the web site, you are not waiting for searchers to decide to search.
This is direct response marketing. Directing them to respond. This is done with rewards, curiosity or negative possible consequences. As well described throughout this manual, the close rate on DRM are not as high as “They called you”, but, if you need more sales, this is a way to generate it.

#2- High search engine ranking/positioning has become a very competitive business, and thus, can be expensive and on going. (the search engines change the rules about every month) This comes from former web designers who got $5,000 for a web site in 1999, but everybody in town with a computer and Dreamweaver now will “Do” a web site for $500, so, the old-timers are now making monthly incomes from search engine optimization.

#3- it happens that 50% of click-thru’s are now on the “Right Side” ads. These are pay for click-thru ads (results only). Since the start-up is only $5 (smart move by both) and since you can start with 50 prepaid with Google and whatever dollars in your account with Yahoo, you do not have a lot of financial exposure to test either or both of these efforts.

So- you have to pay, which way(s) do you want to start with?
You decided to run no and low cost ways to drive them to your web site.
You may be able to take a good ranking in the search engines.
That would be because of one of 3 reasons
1) your keywords are not very competitive in your market
2) you’re knowledgeable enough to accomplish it (I’ve seen it happen)
3) you paid money to get er done.
You decided to test “pay-per-click-thru.

Either or all of these ways are there to be used, prices and skill
requirements vary, but, they all are worth doing if possible.